Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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Buyers evolving: 34% unemployed, 24% stopped stockpiling, & more.
Infographic

Buyers evolving: 34% unemployed, 24% stopped stockpiling, & more.

Your consumers are rapidly evolving. That’s why we’re giving you 8 new behavior-driven statistics from…

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Witnessed: buyer concerns lifting.
Post

Witnessed: buyer concerns lifting.

Shoppers start to lift concerns and the economy begins to reopen.

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Digital event surveys: a key to the massive shift in spending.
Guide

Digital event surveys: a key to the massive shift in spending.

Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…

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The 5 traits of an agile researcher.
Post

The 5 traits of an agile researcher.

COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…

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58% of observed in-store shoppers open to new brands.
Research Report

58% of observed in-store shoppers open to new brands.

Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s…

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Voice of the consumer guide.
Guide

Voice of the consumer guide.

Data alone is worthless. You need both: data and the voice of consumers.  Use a…

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Consumer spending: 73% now buying on apps.
Infographic

Consumer spending: 73% now buying on apps.

Consumer quarantines have forced new digital buying behaviors. Buyers have been displaced from brick and…

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Digital visibility: Three ways to combat a down economy
Post

Digital visibility: Three ways to combat a down economy

It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The…

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Revitalizing brands: A case study on Ritual Vitamins’ impressive 85% brand lift.
Case Study

Revitalizing brands: A case study on Ritual Vitamins’ impressive 85% brand lift.

The goal. Ritual was founded on the belief that better health begins with better ingredients….

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