Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Webinar
Listen in: New York attitudes and thoughts on COVID-19.
New York is an epicenter of behaviors and opinions. As the hardest hit, New York…
Infographic
New loyalty: 12% buying preferred brands.
It’s an even playing field. Fact is, 72% of shoppers ditched brand loyalty. Now, brand…
Post
Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took…
Post
The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to…
Post
Meet them where they are. How mobile research gets you closer to consumers.
We’ve all felt the shift. The economy, largely driven by consumer spending, has impacted buying…
Webinar
Georgia reopens: watch and listen to real consumers in a virtual focus group.
We checked in with Georgia consumers, to see how they feel about current events and…
Infographic
Buyers evolving: 34% unemployed, 24% stopped stockpiling, & more.
Your consumers are rapidly evolving. That’s why we’re giving you 8 new behavior-driven statistics from…
Post
Witnessed: buyer concerns lifting.
Shoppers start to lift concerns and the economy begins to reopen.
Guide
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…
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