Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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POST
Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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Recent
Case Study
Revitalizing brands: A case study on Ritual Vitamins’ impressive 85% brand lift.
The goal. Ritual was founded on the belief that better health begins with better ingredients….
Infographic
Coronavirus: where and what customers are buying.
On March 10th the Dow dropped 1,200 points. That was one day after the World…
Post
Coronavirus: What industry saw a 32% drop in in-person sales?
The economy demands we take Coronavirus seriously. Here’s why. On March 10, the Dow dropped 1,200…
Webinar
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their…
Guide
How to predict future behavior & impact revenue.
Great things come in threes. Three is a good number. And, in this guide, we…
Post
How Coronavirus is impacting consumer spending.
Coronavirus is a consumervirus. It’s as deadly to the economy, as it is to people….
Guide
21 best new mobile methods to research your customers.
Does market research ever really change? Well, yes and no… No matter how fast technology…
Post
2,500 millennials, 209 survey questions, here are the results.
Millennials (currently 24-39) have tremendous purchasing power… As a millennial myself, I know the stereotypes first-hand. They…
Infographic
Consumer traffic to airports: down 38%.
Consumer traffic to airports is down, as the global economy is infected by a pandemic….
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