Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
How “Hooked” Are We on Our Apps? Spotify & Oxford Use MFour Data to Find Out
Spotify and Oxford University set out to measure the true strength of our digital habits…
Consumer Express
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Recent
Industry Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Industry Report
Amazon App Users Don’t Shop Like Web Users
In this report, we found that Amazon app shoppers behave differently than website shoppers, with…
Infographic
Holiday Shopping Trends for 2024
Our latest infographic uncovers how consumers are making the most of this holiday shopping season….
Infographic
Where Are Shoppers Headed This Black Friday?
Black Friday is just around the corner, and shoppers are already planning their moves. But…
Infographic
How and Where NFL Fans Watch the Action
Our latest infographic reveals where consumers plan to watch NFL games this season. While it…
Blog Post
Why Customer Experience Tracking Is Important for Business Growth
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Infographic
Back-to-School Shopping Trends: How, When, and Where Parents Are Buying School Supplies
In our latest infographic, we surveyed consumers to understand where, when, and how parents are…
Infographic
Social Media’s Transformation – From Socializing to Shopping
As social media evolves into a shopping marketplace, certain apps are emerging as major players…
Blog Post
What Is the Customer Satisfaction Index? Strategies for Enhanced Consumer Loyalty and Satisfaction
Understanding and Improving Customer Satisfaction Index Are you striving to improve your customer satisfaction index?…
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