Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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What is market research?
What is market research? Market research is the answer to growth. Consider this…Companies can do…
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5 great reasons to do market research.
Market research fuels business. By doing market research, you can explore what your market needs, test…
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Tips from the #1 mobile survey company.
Are you working with a mobile survey company? If you are, you know that fielding geo-intercept…
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How Should We Define Today’s Consumer Generations?
So who are we really talking about when we’re talking about consumer generations? A great…
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Welcome MFour’s newest additions!
(L-R Brandon, Brittany, Theresa, Troy) Brandon Bishop joins the MFour Sales team as a Solutions…
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How did 7-Eleven boost traffic 53% in one day?
Free Slurpees capture 53% more customers. 7-Eleven. It’s not just a convenience store, July 11th…
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Uber Rider Survey Results: Yes, We Know Which Apps Consumers Have
A new survey of Uber riders by MFour suggests that while the rideshare giant’s image is suffering,…
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Pro football survey: 80% of fans watch regularly, but the youngest adults are the least committed.
The good news for professional football and the networks and advertisers who invest heavily in…
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