Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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INFOGRAPHIC
Where Are Shoppers Headed This Black Friday?
Black Friday is just around the corner, and shoppers are already planning their moves. But…
Consumer Express
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Brand loyalty or bargain hunting? The impact of social media on purchasing decisions.
Survey responses don’t show the whole story about brand preference or social media use. Here…
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Navigating the Digital Revolution: How Grocery Stores Can Thrive in the Era of Grocery Delivery Apps.
In recent years, the grocery shopping landscape has undergone a significant transformation with the emergence…
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Reality TV vs comedy: The social media fight for user attention.
Can social media preferences shed light on a person’s television show preferences? By combining survey…
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Battle of the apps: Who wins among health enthusiasts?
Which app wins for health advice? That’s what we wanted to find out. More and…
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Where should you advertise to the future hybrid owners of America?
Green is the new black! California is leading the charge in the race towards zero-emissions…
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Fintech goes mainstream: How to target for financial inclusion.
Are you curious about how your financial situation affects where you shop and what fintech…
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Here’s the skinny on your male Starbucks lovers.
Think of your typical Starbucks consumer… Are you picturing a gym-going, salad-eating man? Probably not….
MFour News
Using Survey + Behavior Data to Craft Compelling Pitches and Sell More Strategic Inventory.
Crafting a winning story is a big part of the sales process! Clients want more data in…
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Why women love Chick-fil-A more than 50 Shades of Grey.
“I’d like to bite that chicken…” Yes. Gender plays a role when it comes to…
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