In this report, we found that Amazon app shoppers behave differently than website shoppers, with 56% of app users visiting a competitor’s platform.
Amazon remains a dominant force in the fast-paced world of ecommerce, generating an impressive $490 billion in sales in 2024. Yet, beneath this success lies a key question: do their mobile app and web users shop differently? Drawing from groundbreaking data provided by Datos and MFour Mobile Research, with support from Sonata Insights, this report examines how these two unique shopping experiences unfold on Amazon.
Key Takeaways from the Report:
- Learn how app and web users differ in brand loyalty and their likelihood to explore competitors like Walmart and Target.
- Explore how app users engage more frequently than web users, especially during events like Prime Day.
- Discover which group, app or web users, is more likely to make purchases and how this varies over time.
- Uncover which product categories perform best on the app versus the web, and where they overlap.
By understanding these shopper behaviors, advertisers, sellers, and retailers can optimize strategies and stay ahead in a competitive marketplace.
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