Target vs. Walmart—let the grocery behaviors begin…

Target vs. Walmart—let the grocery behaviors begin…

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You’re about to drive off.

Suddenly, you hear a ping! to your cell phone. You stop, put the car in park, and look down. Next to your groceries is your phone. And, there on the screen — is a new survey asking about your shopping trip.

That’s exactly what happened last week, as we talked to 200 Target + Walmart shoppers.

We asked about their customer experience: in-store + online. This survey covered all retail categories and uncovered 13 new behaviors in the process. Come take a look.

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