Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

DPAA Webinar

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now, 58% plan to keep their new brands. Find out how to win back, or win over, today’s new buyer with out-of-home (OOH) ads. Here’s what you’ll learn in this fact-filled webinar:

  1. Brand loyalty was upended.
  2. These changes are permanent. 
  3. This is the time to get new relevant insights.
  4. Consider tracking behavior over time (national retailer case study).
  5. Get agile to fight against competition and win back buyers.

Feedback from the webinar was overwhelmingly positive. Thank you. We’d also like to give a special thanks to DPAA for hosting us. Please feel free to download the slides and take a deeper dive into the information we shared on Tuesday, June 9th. And for questions on the slides, just send a note, using the form below.

Posted on June 10th, 2020

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