Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Decode the “why” during buyer journeys.

Hear it. See it. Measure it.

Understand exactly what a buyer is thinking—at every stage of their journey. That’s the foundation of an outstanding retail experience.

Is your approch working?

Find out. 

Gain access to the “why” behind consumers’ buying journeys. MFour is home to Surveys On The Go®: the nation’s largest, first-party consumer panel. It’s the only one-stop solution that puts the power back into your hands to track retail behavior 24/7. 

Reach out to pre-profiled, first-party consumer panelists. 

See into buyer’s journeys across 12.5 million U.S. locations. That includes the top 1,000 retailers. Take a peek.

Then, complete the picture with mobile digital behavior.

Because these first-party consumers are on an app, you can see their online and offline behavior. This includes Amazon shopping behavior. Know if they are checking competitors’ sites before, after or during their shopping trip.

  • West
    %
  • Midwest
    %
  • South
    %
  • Northeast
    %
  • Male
  • Female
Operating systems
  • %
  • %
Education
  • College+
Marital Status
  • Married
Households w/kids
  • With Children under 18
Ethnicity
  • Caucasian
  • Hispanic
  • African American
  • Asian
  • Other
Age
  • Under 18
  • 18-24
  • 25-34
  • 35-49
  • 50-80+
Carrier
  • Verizon
    %
  • AT&T
    %
  • T-Mobile
    %
  • Sprint
    %
  • Other
    %

What’s the Path-2-Purchase® platform?

It’s where you research consumer attitudes, so you can provide buyers with an outstanding customer experience. On the Path-2-Purchase® Platform, you see first-party consumers’ retail movements in real time. It’s accessed through the GPS on their phone, which we see on the app.

Curious? Take a look.

This is true consumer behavior captured at the Point-Of-Emotion®. Survey your pre-profiled shoppers to capture their validated connections between people and places.

Take a moment to see how it works.

Meet Njahal, one of our panelists:

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