Retail Behavior Data
Get the only one-stop solution for understanding the “why” behind consumers’ buying journeys. Track your audience’s retail behavior 24/7. Observe validated, pre-profiled, first-party consumer panelists’ journeys across 12.5 million U.S. locations, including the top 1,000 retailers.
Complete the picture with mobile digital behavior of validated first-party consumers, including Amazon shopping behavior. Know if they are visiting your shopping site or your competitors’ sites before, after or during their shopping trip.
What Is Path-2-Purchase® Platform?
Path-2-Purchase® Platform revolutionizes consumer research by tracking the behaviors of opted-in, first-party consumers’ retail movements 24/7, using mobile GPS. Insights professionals can survey these pre-profiled shoppers to capture validated connections between people and places. These are not simulations. This is true consumer behavior captured at the Point-Of-Emotion®.
Put the “Why” Behind the Buy
Understand why shoppers didn’t buy.