Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.
Marketing departments are strapped for time. They also struggle to measure the impact of the great work they do. We feel you. Especially when it comes to measuring ad effectiveness before launching... Continue Reading →
Market research fuels business. By doing market research, you can explore what your market needs, test ideas before investing heavily, track success over time, and adjust your strategy to lift your... Continue Reading →
Are you working with a mobile survey company? If you are, you know that fielding geo-intercept surveys to consumers in real-time is powerful. But there are some considerations to make your... Continue Reading →
So who are we really talking about when we’re talking about consumer generations? A great deal of brainstorming and research goes into understanding consumers’ generational tendencies. It’s crucial to learning... Continue Reading →
Serve free Slurpees, get 53% more customers. That was the sweet deal for 7-Eleven in its annual July 11 Slurpee giveaway, in honor of July 11 being 7-11. We were... Continue Reading →
A new survey of Uber riders by MFour suggests that while the rideshare giant’s image is suffering, majorities of U.S. customers still like what they’re getting. What’s more, they say they won’t... Continue Reading →
The good news for professional football and the networks and advertisers who invest heavily in the games is that its viewing audience is extremely loyal. A survey of 600 fans... Continue Reading →
