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Coke vs. Pepsi: The 2021 Cola Wars.
“tssSSS…kr-POP!” That’s the hiss of an ice-cold Cola, twisting open beneath your nails. As you…
Consumer Insights
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Millennials aren’t alone, 91% shop for sustainable products.
Millennials are sustainable. They care about everything. What they put into their mouths, what they…
Blog Post
All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing…
Blog Post
Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like…
Blog Post
Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of…
Blog Post
Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron…
Blog Post
Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…
Blog Post
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And,…
Blog Post
New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved.
Once an “in-store” metric, it’s now expanded to include online impressions as well. As an
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