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      Where are Smartphone Shoppers Shopping?

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Venmo on a phone

Venmo payment for better market research + data science.

August 15, 2022

Mobile payment apps are now mainstream, with nearly every consumer using Paypal, Venmo, Apple Pay or other apps to complete…

Continued
Venmo on a phone
Mobile Consumer, News

Venmo payment for better market research + data science.

August 15, 2022

Mobile payment apps are now mainstream, with nearly every consumer using Paypal, Venmo, Apple Pay or other apps to complete…

Woman using smartphone while working with laptop at home

Seen on Persona Views™ – the app, web + in-store behaviors of an Apple consumer.

February 11, 2022

It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays. I mean who wouldn’t want…

Continued
Woman using smartphone while working with laptop at home
Behavior Driven Research, Consumer Insights, MFour Studio Insights, Mobile Consumer, Mobile Data

Seen on Persona Views™ – the app, web + in-store behaviors of an Apple consumer.

February 11, 2022

It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays. I mean who wouldn’t want…

beer drinker research, beer market research

Exposed on Persona Views™ — the app, web, and in-store behaviors of a 7-Eleven consumer.

January 19, 2022

Meet Steve. He’s 38. And, after two years at college, Steve lands a job in California. That’s where you see…

Continued
beer drinker research, beer market research
Behavior Driven Research, Consumer Insights, MFour Studio Insights, Mobile Consumer, Mobile Data

Exposed on Persona Views™ — the app, web, and in-store behaviors of a 7-Eleven consumer.

January 19, 2022

Meet Steve. He’s 38. And, after two years at college, Steve lands a job in California. That’s where you see…

gym vs. fitness app research

Who wins — gyms or fitness apps?

October 4, 2021

It’s here. That blaring, loud sound. Cursing your annoyingly, cheerful alarm, you fumble for the ‘X”, knocking your phone to…

Continued
gym vs. fitness app research
Behavior Driven Research, Consumer Insights, MFour Studio Insights, Mobile Consumer, Mobile Data

Who wins — gyms or fitness apps?

October 4, 2021

It’s here. That blaring, loud sound. Cursing your annoyingly, cheerful alarm, you fumble for the ‘X”, knocking your phone to…

gen x research, generation x market research, gen x market research

Target — why male Gen Xers are flocking to the app. 🎯

September 23, 2021

It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband has the day off, so…

Continued
gen x research, generation x market research, gen x market research
Behavior Driven Research, Consumer Insights, MFour Studio Insights, Mobile Consumer, Mobile Data

Target — why male Gen Xers are flocking to the app. 🎯

September 23, 2021

It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband has the day off, so…

Impact of education on app behavior

The impact of education — on 30 app behaviors.

August 27, 2021

How does education impact app behavior? I wanted to know, too. So, I dug into the top 10 grocery apps.…

Continued
Impact of education on app behavior
Behavior Driven Research, Consumer Insights, MFour Studio Insights, Mobile Consumer, Mobile Data

The impact of education — on 30 app behaviors.

August 27, 2021

How does education impact app behavior? I wanted to know, too. So, I dug into the top 10 grocery apps.…

Woman watches an entertainment app while lounging on couch

Now streaming — 20 top entertainment apps + sites.

August 19, 2021

You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all refusing to settle down. Your…

Continued
Woman watches an entertainment app while lounging on couch
Consumer Insights, MFour Studio Insights, Mobile Consumer, Mobile Data

Now streaming — 20 top entertainment apps + sites.

August 19, 2021

You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all refusing to settle down. Your…

paypal will kill cash in five years

Warning: PayPal will kill cash within 5 years. ☠️

August 17, 2021

You heard that right. It’s not “if” PayPal will replace cash — but “when”. But, where’s this coming from? Well,…

Continued
paypal will kill cash in five years
Behavior Driven Research, Consumer Insights, MFour Studio Insights, Mobile Consumer, Mobile Data

Warning: PayPal will kill cash within 5 years. ☠️

August 17, 2021

You heard that right. It’s not “if” PayPal will replace cash — but “when”. But, where’s this coming from? Well,…

Doing better research, an interview with MFour’s VP of Marketing.

August 5, 2021

PinchForth recently did an interview — in their Rediscover Marketing segment, with Catherine Gutierrez, our Vice President of Marketing. We…

Continued
Consumer Research, Mobile Consumer

Doing better research, an interview with MFour’s VP of Marketing.

August 5, 2021

PinchForth recently did an interview — in their Rediscover Marketing segment, with Catherine Gutierrez, our Vice President of Marketing. We…

app research

Warning: your future — rides on your brand’s app.

June 15, 2021

You are here. Stuck. At the tail end of a crazy crisis called COVID — trying to figure out your…

Continued
app research
Behavior Driven Research, Consumer Insights, MFour Studio Insights, Mobile Consumer, Mobile Data

Warning: your future — rides on your brand’s app.

June 15, 2021

You are here. Stuck. At the tail end of a crazy crisis called COVID — trying to figure out your…

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