Talk to real buyers in-store to learn about their purchase drivers and barriers at-shelf. Get in-aisle product perceptions and immediate consumption feedback.
Other Use Cases
Why women love Chick-fil-A more than 50 Shades of Grey.
“I’d like to bite that chicken…” Yes. Gender plays a role when it comes to fast food, and Chick-fil-A is…
Bye, bye Kardashians, 42% want to keep up with this … instead
This is a man’s world … Yes, James Brown, you’re right. When it comes to tech at least. See, at…
Employee Spotlight: Talanda Williams, Engineering Manager.
We continue to celebrate female leaders at MFour in honor of Women’s History Month with our MFour Profile series. In…