Buy now, pay later – see who wins in this app category.
If you’re like me, you like to shop online. Love it, actually … 😁 It’s so easy. I can swipe an app — or hit a site — and get... Continue Reading →
Who wins — gyms or fitness apps?
It’s here. That blaring, loud sound. Cursing your annoyingly, cheerful alarm, you fumble for the ‘X”, knocking your phone to the floor as you turn it off. Sleep-filled eyes make... Continue Reading →
Why 95% of new products fail.
Picture this. It’s 1985. You’re at a party, killing it in a pair of acid-washed, cut-off denim shorts and a hot pink top. A friend walks by with a can... Continue Reading →
2021 holiday shopping — by gen X, Y, and Z.
It’s October. Outside, the air takes on a chill. Leaves begin to fall — and that’s your signal, it’s time to prepare for the holidays. Take a breath, you’re about... Continue Reading →
How a TikTok video destroyed months of data.
Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56 seconds to disrupt thousands of scientific studies online. Imagine, the validity of your data — gone... Continue Reading →
Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband has the day off, so he texts me to ask what I want. I smile... Continue Reading →
Olive Garden is proof — that dine-in ISN’T dying.
You sit down. Shelly, your best friend, settles into the chair across from you. She’s chatting up a storm, like it’s been two years since you saw her last. It... Continue Reading →
Two Americas—Amazon vs. In-Store.
You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging from Dollar General and Whole Foods. It was a tale of the “haves” vs. the... Continue Reading →
Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my husband, my two little boys, and me. I don’t know who’s struggling to hold it... Continue Reading →
Data privacy: why it matters in market research.
Data is no longer free. To be honest, it never really was. But the powers that be — Apple, Google, CCPA, and GDPR — are making darn sure consumer data... Continue Reading →