New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions as well. As an Continue Reading →
Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took action. They hunkered down inside their homes and prepared to weather the virus inside. Now... Continue Reading →
The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to near zero. Brands too, realize how quickly the rules have changed—but, it’s still anyone’s game.... Continue Reading →
Meet them where they are. How mobile research gets you closer to consumers.
We've all felt the shift. The economy, largely driven by consumer spending, has impacted buying behavior. As researchers, we must change too. Continue Reading →
Witnessed: buyer concerns lifting.
Shoppers start to lift concerns and the economy begins to reopen. Continue Reading →
The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a new age1. And for good reason. We’re seeing that 72% of in-store shoppers are trying... Continue Reading →
Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The Go®, showed U.S. foot traffic had already dropped 92%; even before lockdowns started. Consumers are in quarantine. Budgets... Continue Reading →
Coronavirus: where and what customers are buying.
The economy demands we take Coronavirus seriously. Here’s why. On March 10, the Dow dropped 1,200 points. This came a day after the World Health Organization (WHO) declared Coronavirus a global... Continue Reading →
2,500 millennials, 209 survey questions, here are the results
Millennials (currently 24-39) have tremendous purchasing power… As a millennial myself, I know the stereotypes first-hand. They downplay the purchasing power of this generation. In other words, we’re not all eating avocado... Continue Reading →
How Coronavirus is impacting consumer spending.
Coronavirus is a consumervirus. It’s as deadly to the economy, as it is to people. In less than two months, COVID-191 has ravaged the U.S. economy, savagly infecting consumer behavior as... Continue Reading →