Here’s your Friday roundup of 3 items from the MFour blog to keep you up to speed on mobile.   Hear Online Panel Providers Whistle Past the Graveyard   Uber’s Tipping Point: Tracking Its App Users for Fast Insights   Nailing Shopper Insights With App Targeting & GeoLocation   And here’s a Friday […]

    The thorough and unsparing conversation the insights industry needs to have about panel fraud and the decay of online sample quality continues to gain momentum.   Two research industry veterans, Mark Menig, the CEO of TrueSample, and Lisa Wilding-Brown of Innovate, have begun a series of podcast dialogues aimed at taking a deep […]

    A new survey of Uber riders by MFour suggests that while the rideshare giant’s  image is suffering, majorities of U.S. customers still like what they’re getting.   What’s more, they say they won’t abandon the service, just because Uber has begun letting its drivers accept tips. A resounding 79.4% of Uber riders said allowing tips […]

    A good deal of daily living in the USA revolves around meals and wheels, so countless brands and advertisers are looking for insights into how consumers shop for lunch and get where they need to go.   One crucial way to get your research where it needs to go is app targeting. It […]

    If there’s one thing you should understand about mobile research technology, it’s the difference between in-app surveys and mobile-web surveys. When you choose between them, you’re not just choosing a fielding method. You’re choosing between two types of consumer panels, each of which will have a decisively different kind of survey-taking experience.   […]

    Frustrated? Confused? Looking for answers?   Marketers and advertising professionals are nodding their heads, because these are natural responses to the dizzying changes sweeping the landscape of digital advertising. The absence of clear rules, definitions, metrics and best practices for gauging the success of digital ad campaigns – especially crucial mobile ads – […]

    Video killed the radio star, and smartphones are wounding, if not killing, TV commercials. At least that’s the thrust of a recent study Facebook did of its own users as they engaged with their television screens, but with their mobile devices where they usually rest – in their hands or within reach.   […]

    Here’s your Friday roundup of 3 items from the MFour blog to keep you up to speed on mobile.   Why Online Panels Belong in the Dustbin of Research History   Ignoring This Research Innovation Will Kill Your Career    43 Million Reasons Why Your Panel Needs to Represent   And here’s a […]

  With its client base expanding rapidly, MFour continues to add expertise to ensure that growth won’t compromise quality and consistency. The latest new arrivals on the technical side are Quality Assurance Analyst Thomas Lowerre and Software Engineer Brian Lee.   Brian will develop new features and work on automated survey fielding processes, along with […]