What to do, when you CAN’T do an in-person interview.
You’re walking into a store… The light is streaming out from big, open doors. A mom’s standing in front of you, trying to strap in one of her two busy... Continue Reading →
Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple of weeks away and her daughter needs a new tablet for distance learning. Christine wants... Continue Reading →
The ultimate guide to a customer survey.
You’re peeling back layers. With each customer survey, you uncover a new trait. And as you place all of these characteristics together, like a box of crayons, you create a... Continue Reading →
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And, here’s why: 70% have concerns about their children’s health related to COVID. 61% trust state... Continue Reading →
MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of... Continue Reading →
Redefining customer experience: why 67% look for safety before shopping.
The customer experience was stripped bare. When the virus spread, it took down safety and security with it. In fact, 72% of our consumer panel is still concerned. But, your brand... Continue Reading →
How to tap into a $1.3 trillion market using a research app.
You do market research. And now, you’re trying to do research in the middle of a pandemic. Fun. Not really. It means your consumers’ buying behaviors have dramatically changed. In... Continue Reading →
Walmart’s Q2 online sales are up 74%…stealing share from Amazon.
There are two teams on the field: Amazon and Walmart. Only one can win. And, this is so much more than a retail rivalry. It’s a race: who can capture... Continue Reading →
How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or whatever, but you need a little help with survey design. Truth is, it’s not easy... Continue Reading →
Aaron Wepler, new Chief Technology Officer, joins MFour.
Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As CTO, Wepler will focus on developing and executing MFour’s product strategy, while delivering even more... Continue Reading →