Why 67% look for safety, before shopping.
The customer experience was stripped bare. When the virus spread, it took down safety and security with it. In fact, 72% of our consumer panel is still concerned. But, your brand... Continue Reading →
How to tap into a $1.3 trillion market using a research app.
You do market research. And now, you’re trying to do research in the middle of a pandemic. Fun. Not really. It means your consumers’ buying behaviors have dramatically changed. In... Continue Reading →
Walmart’s Q2 online sales are up 74%…stealing share from Amazon.
There are two teams on the field: Amazon and Walmart. Only one can win. And, this is so much more than a retail rivalry. It’s a race: who can capture... Continue Reading →
How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or whatever, but you need a little help with survey design. Truth is, it’s not easy... Continue Reading →
Aaron Wepler, new Chief Technology Officer, joins MFour.
Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As CTO, Wepler will focus on developing and executing MFour’s product strategy, while delivering even more... Continue Reading →
New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions as well. As an Continue Reading →
Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took action. They hunkered down inside their homes and prepared to weather the virus inside. Now... Continue Reading →
The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to near zero. Brands too, realize how quickly the rules have changed—but, it’s still anyone’s game.... Continue Reading →
Meet them where they are. How mobile research gets you closer to consumers.
We've all felt the shift. The economy, largely driven by consumer spending, has impacted buying behavior. As researchers, we must change too. Continue Reading →
Witnessed: buyer concerns lifting.
Shoppers start to lift concerns and the economy begins to reopen. Continue Reading →