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Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this comes as no surprise. According to eMarketer, U.S. digital ad spending will hit $239.89 billion in 2022,... Continue Reading →
Advertising is an essential marketing activity that helps drive interest and demand for any product or service, and it’s critical to get the ad concept and creative right. According to... Continue Reading →
June 22, 2022 — MFour, the leader in behavior-driven survey research, has announced a new data-driven Ad Testing product, which will combine behavioral data science with unique market research. By... Continue Reading →
MFOUR PROFILE MFour Profile: Dennis Kim, Operations June 15, 2022 As the Survey Operations Manager, Dennis Kim identifies process and automation solutions and manages a team of programmers and project... Continue Reading →
When Data Science and Market Research Collide. Here’s a staggering statistic: 90% of the world’s data has been generated over just the past two years. That’s good news for modern... Continue Reading →
MFOUR PROFILE MFour Profile: Julie Huang, Engineering April 29, 2022 Julie Huang is a Senior Engineering Manager on our MFour Technology team and plays an important role in building out... Continue Reading →
MFour Profile: Joan Martinez, Research Services March 25, 2022 In honor of Women’s History Month, we are running a MFour Profile series to celebrate female MFourers and their contributions. As... Continue Reading →
It’s a big opportunity. Whether it’s your entire product line or one new innovative idea, your retail partner is letting you pitch it. This is your chance to win. But how... Continue Reading →
MFour Profile: Melisa Bhagwandin, Product Design March 16, 2022 Our Women’s History Month series celebrating female MFourers continues with Melisa Bhagwandin, who is a part of our design team supporting... Continue Reading →
In honor of Women’s History Month in March, we are kicking off a MFour profile series to celebrate female MFourers and their contributions. Kristin has become an integral part of... Continue Reading →
