Is Black Friday still happening? 93% say this…
We’re four weeks from Black Friday. Whatever that means. Obviously, the holidays look different this year. It sucks, I know. But, if you live in the retail world, the only... Continue Reading →
Pandemic dating: how Hinge steals 60% of new users from Tinder.
Dating sucks. Now, let’s toss in a global pandemic… just for fun. So, I can barely leave the house, and now you want a guy to try to find a... Continue Reading →
Why 90% of research is wrong—and what Fair Trade Data™ is doing about it.
Do you trust me? I’m a nice person. And, I’d like you to believe me. But, if we’ve never met, what I say doesn’t matter at all. What I do... Continue Reading →
Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than simply see them or hear from them. A new research study with MFour Mobile Research,... Continue Reading →
Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like a 90s song that you just can’t get out of your head, the media can’t... Continue Reading →
Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of app shoppers think Amazon has a monopoly. And, it makes sense. See, times have changed.... Continue Reading →
Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron fist. In fact, 60% of in-store shoppers view Amazon as a monopoly. Clearly, each side... Continue Reading →
How to survive the worst recession in 80 years…
You’re living through it. The worst recession in 80 years.1 Yes, the world isn’t full of sunshine and happiness today. But there is a silver lining. And, let’s be honest,... Continue Reading →
Three ways to recession-proof your OOH ads.
Right now, every dollar counts. You’re battling for every dollar that you spend. And we all know that out-of-home advertising has never been easy to tie to a return on... Continue Reading →
What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full of groceries, you smile. That was a successful dinner shopping trip. You’re ready to feed... Continue Reading →