Employee Spotlight: Chris Gimenez, Sales
MFOUR PROFILE MFour Profile: Chris Gimenez, Sales July 29, 2022 Chris Gimenez helps the MFour sales team hit bookings targets using the support of his team along with strategic and... Continue Reading →
Up-level your Ad Testing with Differentiated Targeting and Data Appends.
Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this comes as no surprise. According to eMarketer, U.S. digital ad spending will hit $239.89 billion... Continue Reading →
Behavior-Driven Ad Testing: A Q&A with EVP of Sales, Alex Colao.
Advertising is an essential marketing activity that helps drive interest and demand for any product or service, and it’s critical to get the ad concept and creative right. According to... Continue Reading →
MFour announces Ad Testing; combining data science and market research.
June 22, 2022 — MFour, the leader in behavior-driven survey research, has announced a new data-driven Ad Testing product, which will combine behavioral data science with unique market research. By... Continue Reading →
Employee Spotlight: Dennis Kim, Operations
MFOUR PROFILE MFour Profile: Dennis Kim, Operations June 15, 2022 As the Survey Operations Manager, Dennis Kim identifies process and automation solutions and manages a team of programmers and project... Continue Reading →
Why behavioral data?
When Data Science and Market Research Collide. Here’s a staggering statistic: 90% of the world’s data has been generated over just the past two years. That’s good news for modern... Continue Reading →
Employee Spotlight: Julie Huang, Engineering
MFOUR PROFILE MFour Profile: Julie Huang, Engineering April 29, 2022 Julie Huang is a Senior Engineering Manager on our MFour Technology team and plays an important role in building out... Continue Reading →
Employee Spotlight: Joan Martinez, Research Services
MFour Profile: Joan Martinez, Research Services March 25, 2022 In honor of Women’s History Month, we are running a MFour Profile series to celebrate female MFourers and their contributions. As... Continue Reading →
FREE Consulting.
It’s a big opportunity. Whether it’s your entire product line or one new innovative idea, your retail partner is letting you pitch it. This is your chance to win. But how... Continue Reading →
Employee Spotlight: Melisa Bhagwandin, Product
MFour Profile: Melisa Bhagwandin, Product Design March 16, 2022 Our Women’s History Month series celebrating female MFourers continues with Melisa Bhagwandin, who is a part of our design team supporting... Continue Reading →