The growth of eCommerce isn’t abating: the U.S. Census Bureau reports that online purchases rose 16% in 2017, reaching $453.5 billion and topping the 15.1% gain seen in 2016. The need to obtain and act upon consumer data at breakneck speed isn’t abating, either.   For consumers, constant access to mobile information makes shopping […]

Pictured: Jin Hong (L) and Taylor Manning   MFour has added two new Operations team members who’ll ensure outstanding project execution and top data quality for clients, including adopters of the new Path-2-Purchase™ Platform and its unprecedented segmenting capabilities.   Jin Hong has joined as a Fielding Expert, tasked with the core functions of achieving […]

  Consumer insights pros have lots of DIY options, but MFourDIY® is the one that lets you show how much game you’ve really got. Here’s why:   You get the right equipment – A survey-building platform that’s intuitively easy, but sophisticated enough to let you target with more than 120 variables, and program with more than 120 […]

  What’s the best price for a product? Which packaging will attract shoppers? What’s the best placement in a store aisle or shelf? Is a new menu item or special offer drawing customers into a restaurant? Questions like these demand fast data to drive quick insights that can help boost revenues ASAP. They’re the kinds […]

  Here’s your Friday roundup of 3 items from the MFour blog to keep you up to speed on mobile. Just click and read!   Millennials Are Putting a Hold on Wedding Bells. What’s it Mean?   Here’s How To Track Valentine’s Day Shoppers’ Purchase Paths   Insights Blossom When Big Data and Survey Data […]

    What are the most radical changes in American consumers’ behaviors so far in the 21st century?   Smartphone adoption and online shopping have been huge, of course. But just as sweeping, perhaps, is a collective preference of young adults to put off marriage. When it comes to economic behavior and trends, demography is […]

David Constantine (L) and Wendell Hicken   MFour Mobile Research has tapped David Constantine and Wendell Hicken, two veteran, highly-credentialed leaders, to head its marketing and software engineering teams.   As Director of Marketing, David takes charge of planning and executing marketing strategies and initiatives to further accelerate MFour’s rapid growth. He arrives with more […]

  The Valentine’s Day shopping rush is on, and department stores, jewelers, florists and specialty gift shops are all in hot competition for their share, as are gift-candy brands and greeting card companies, among others. All can benefit, now and year-round, from the new Path 2 Purchase™ Platform’s behavioral data capabilities made possible by the […]

  The Quirk’s Event West last week reminded us that cultivating the next generational wave of customers is always high on brands’ agendas. Many insights professionals who stopped by the MFour booth were concerned about weak representation of Millennials and Gen Z on online panels. They wanted to know what a mobile alternative could do […]

  The topic on many a mind at the Quirk’s Event West this week was “Location. Location. Location.” Yep, what matters most in real estate is also what matters most in understanding the consumer journey, and attendees came away with a better awareness of what they can achieve after being introduced to unique Path-2- Purchase™ Platform […]