Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my husband, my two little boys, and me. I don’t know who’s struggling to hold it... Continue Reading →
Look at this…👀 Netflix use drops 18%.
You should know. Streaming services … they’re not so hot with Gen Z right now. Weird, right? I know, it’s surprising, especially given that 71% of Gen Zers have a... Continue Reading →
Two Americas — Dollar General vs. Whole Foods shoppers.
The data is clear. There are two Americas, and this is the tale of two drastically different shoppers. It’s a story scary enough to catch the eyes of the Washington... Continue Reading →
The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into the top 10 grocery apps. Then, segmented the results by three layers of education: high... Continue Reading →
Free research — a library of 1,500+ insights is now available.
The first free library of 1,500+ insights, for market research professionals — is here. Bookmark it now. Bad data comes at a high price. For 27% of marketers, it costs... Continue Reading →
Now streaming — 20 top entertainment apps + sites.
You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all refusing to settle down. Your brain is a drunken fly in an empty room —... Continue Reading →
Warning: PayPal will kill cash within 5 years. ☠️
You heard that right. It’s not “if” PayPal will replace cash — but “when”. But, where’s this coming from? Well, we already know 73% spend money via apps. So, it... Continue Reading →
12 new ethnicity trends.
You have a target market. To create a customer profile, ideal message, and a great ad — you need a representative consumer panel. You’re in luck. Here are 12 new... Continue Reading →
Pepperidge Farm — why Milanos + Goldfish make a perfect pair.
An open letter to the maker of Milanos. Dear Pepperidge Farm, Please make my dreams come true. How? Well, it starts with a snack. A missing variety pack to be... Continue Reading →
Doing better research, an interview with MFour’s VP of Marketing.
PinchForth recently did an interview — in their Rediscover Marketing segment, with Catherine Gutierrez, our Vice President of Marketing. We share an excerpt from her interview, below. Value-driven content. According... Continue Reading →