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MFour Adds Two New Team Members in Research Operations

Pictured: Jin Hong (L) and Taylor Manning   MFour has added two new Operations team members who’ll ensure outstanding project execution and top data quality for clients, including adopters of the new Path-2-Purchase™ Platform and its unprecedented segmenting capabilities.   Jin Hong has joined as a Fielding Expert, tasked with the core functions of achieving […]

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How To Play on the DIY Research Dream Team

  Consumer insights pros have lots of DIY options, but MFourDIY® is the one that lets you show how much game you’ve really got. Here’s why:   You get the right equipment – A survey-building platform that’s intuitively easy, but sophisticated enough to let you target with more than 120 variables, and program with more than 120 […]

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Which Businesses Are Bullish On Growth?

  What’s the best price for a product? Which packaging will attract shoppers? What’s the best placement in a store aisle or shelf? Is a new menu item or special offer drawing customers into a restaurant? Questions like these demand fast data to drive quick insights that can help boost revenues ASAP. They’re the kinds […]

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MFour Adds New Leaders in Technology and Marketing

David Constantine (L) and Wendell Hicken   MFour Mobile Research has tapped David Constantine and Wendell Hicken, two veteran, highly-credentialed leaders, to head its marketing and software engineering teams.   As Director of Marketing, David takes charge of planning and executing marketing strategies and initiatives to further accelerate MFour’s rapid growth. He arrives with more […]

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Clients Were Thinking Young at Quirk’s West

  The Quirk’s Event West last week reminded us that cultivating the next generational wave of customers is always high on brands’ agendas. Many insights professionals who stopped by the MFour booth were concerned about weak representation of Millennials and Gen Z on online panels. They wanted to know what a mobile alternative could do […]

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