Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband has the day off, so he texts me to ask what I want. I smile... Continue Reading →
Olive Garden is proof — that dine-in ISN’T dying.
You sit down. Shelly, your best friend, settles into the chair across from you. She’s chatting up a storm, like it’s been two years since you saw her last. It... Continue Reading →
Two Americas—Amazon vs. In-Store.
You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging from Dollar General and Whole Foods. It was a tale of the “haves” vs. the... Continue Reading →
Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my husband, my two little boys, and me. I don’t know who’s struggling to hold it... Continue Reading →
Data privacy: why it matters in market research.
Data is no longer free. To be honest, it never really was. But the powers that be — Apple, Google, CCPA, and GDPR — are making darn sure consumer data... Continue Reading →
Look at this…👀 Netflix use drops 18%.
You should know. Streaming services … they’re not so hot with Gen Z right now. Weird, right? I know, it’s surprising, especially given that 71% of Gen Zers have a... Continue Reading →
Two Americas — Dollar General vs. Whole Foods shoppers.
The data is clear. There are two Americas, and this is the tale of two drastically different shoppers. It’s a story scary enough to catch the eyes of the Washington... Continue Reading →
The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into the top 10 grocery apps. Then, segmented the results by three layers of education: high... Continue Reading →
Free research — a library of 1,500+ insights is now available.
The first free library of 1,500+ insights, for market research professionals — is here. Bookmark it now. Bad data comes at a high price. For 27% of marketers, it costs... Continue Reading →
Now streaming — 20 top entertainment apps + sites.
You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all refusing to settle down. Your brain is a drunken fly in an empty room —... Continue Reading →