Here’s your Friday roundup of 3 items from the MFour blog to keep you up to speed on mobile. Why Online Research Is Yesterday’s Hero What’s the Big Idea? In-App Mobile! Key Takeaway from Disney’s Big Move: Mobile Apps Rule And here’s a Friday music video to rock your world as you head […]

  With the NFL season almost upon us, we’d like to give online research its due while being realistic about what’s happened to it: today’s online is like an old veteran who was once great but can no longer get the job done. And because the game is all about winning, it’s time for the […]

    In any profession or trade, it’s easy to get lost in the weeds of day-to-day demands and lose track of the basic facts and objectives that are the foundation of success. With that in mind, here’s what insights professionals and marketers need to remember about consumer panels. The overarching insight here is that […]

      Any conversation about mobile research is a good conversation, especially when it emphasizes a core truth like this:  “Excluding people who will only take part [in surveys] via mobile is going to compromise your research – and this effect is likely to increase.”   The quote is from consultant Ray Poynter, a […]

    There’s no more famous entertainment brand than Disney – the name speaks for itself.   And here’s what Disney is telling you about what brands and consumer insights experts need to do to prosper in the Smartphone Era: see and exploit the opportunity that resides in mobile apps.   The news out of […]

    Here’s your Friday roundup of 3 items from the MFour blog to keep you up to speed on mobile.   Why Stuffing Panelists’ Inboxes Is Beneath You   Don’t Let Online Panel Providers Feed You A Line   In-App Mobile Research Is Getting Bigger All the Time   And here’s a Friday music video […]

    MFour has added two new team members in its Engineering and Operations departments, as it continues to ramp up staffing to meet growing demand for its mobile research solutions, without sacrificing the quality and consistent service its clients deserve.   Gennadiy Kofman, Senior Software Engineer, brings more than ten years’ experience as a […]

    In any profession or trade, it’s easy to get lost in the weeds of day-to-day demands and lose track of the basic facts and objectives that are your foundations for success. With that in mind, here’s what insights professionals and marketers need to remember about consumer panels. The overarching insight here is that […]

    Continuing its ongoing growth surge, mobile market research leader MFour has completed its second major office expansion in less than two years. It now has taken over the entire 7th floor of the South tower of the Newport Gateway complex near John Wayne International Airport, increasing its floor space from 14,000 to 22,000 […]

    Forrest Gump’s mom taught him that “life is like a box of chocolates. You never know what you’ll get.”   Email is showing its own capacity for surprises – unpleasant ones that make headlines. Bear with us, and we’ll tell you in a moment why it’s no surprise that email is bad for […]