Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Don’t buy Bitcoin — before reading this.

Here’s why.

You can see Bitcoin’s price trends, by looking up its chart online. But why is Bitcoin moving?

Now that’s a good question. And, it’s one you can’t answer without a consumer panel.

Check it out.

Coinbase is the #1 trending app on the graph below. Downloads are up 144% in just 30 days.

But, here’s where things get interesting…

At the same time as this surge of new buyers came in – Bitcoin dropped 40% from $63,237 to $38,200. This may indicate that earlier buyers are selling their positions as new, smaller buyers come in.

So, is now a good time to buy Bitcoin?

Also, a good question.

To answer that, you’ll want more data. We were curious too. So, we started to slice the research by demographics — and here’s what we found. Millennials’ use of Coinbase is up 358% — in 30 days.

What’s that mean?

For starters, it means that younger generations are buying crypto like crazy. But, there’s more. When we sorted the data by 35+? We found far less… much fewer signs of purchases in the 35+ age range.

So?

Well, you should know that…

Gen X and above hold 95% of all wealth.1

So, in spite of being the largest workforce, Millennials controlled only 4.6% of U.S. wealth through the first half of 2020. Which will likely impact market forces. Especially when it comes to Bitcoin.

So, here’s the million-dollar question.

Will Baby Boomers, who control 53% of that wealth1 choose to buy crypto — and if so, when? Take a look at Atlas Views to decide for yourself. Here’s a Free 7-Day Trial.

Find the answers now.

References:

  1. https://www.cnbc.com/2020/10/09/millennials-own-less-than-5percent-of-all-us-wealth.html
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