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Enhancing in-store findability: LaCroix’s remarkable 22-point spike revealed.
Client Story

Enhancing in-store findability: LaCroix’s remarkable 22-point spike revealed.

The goal. Pure, crisp taste and a fresh, juicy slice of watermelon. Sparkling water is delicious. And LaCroix is a top brand in this health-conscious category. But, this popular brand was also facing a problem. Why? Their category is extremely crowded. So, how will LaCroix push back against an increasingly co gain more sales? Research was required. Simple. Talk to shoppers while they’re still in the aisles. Ask them to take pictures of LaCroix and other available options. That’s how…

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Advertising success: How a hardware brand achieved 54% ad recall with OOH.
Client Story

Advertising success: How a hardware brand achieved 54% ad recall with OOH.

The goal. You sell hardware. And, for the latest out-of-home campaign, your target is Hispanic males. You’d like to know how well they’ve received the new ads. Are these ads impacting product sales? Right now, the ads are at malls, gyms, movie theaters and convenience stores… So, what’s working—and what isn’t? You don’t know. But, you need to find out. And fast. Because if you can’t show a significant foot traffic spike at each of your retail locations, as a…

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How businesses can double online shopping in 4 months: Strategies and success.
Client Story

How businesses can double online shopping in 4 months: Strategies and success.

The goal. Is eCommerce here to stay? One national grocery chain needed to answer that question. Their retail world had changed so much…and in such a short period of time. So, what did the future of shopping look like for this brand, and their loyal followers? To find out, our grocery client needed deep insights into shopping behavior: in-store, online, and curbside delivery. Only then could they create a perfect omnichannel experience. The data absolutely had to be accurate. Marketing,…

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iOOH™ effectiveness: How a doggy billboard achieved a 28% consumer recall rate.
Client Story

iOOH™ effectiveness: How a doggy billboard achieved a 28% consumer recall rate.

The goal. It’s a multi-million-dollar investment. You craft high-quality dog food. Puppies everywhere love the taste—and smell—of your product. They’d ask for your dog food by name, but their humans can’t understand “barking”. So, you built a beautiful billboard to help dog owners make the best selection: your pet food. Way to help your furry friends. But, is it working? After all, you’ve never measured the impact of out-of-home ads… They need to reach real buyers exposedto their ads—in real…

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Cracking the code: Unveiling why 74% of omnichannel shoppers stay loyal to retailers.
Client Story

Cracking the code: Unveiling why 74% of omnichannel shoppers stay loyal to retailers.

The goal. eCommerce is up 41%.1 That’s more in two months than in 10 years—combined. You’re a billion-dollar brand. A market leader who knows one thing for sure: that your consumer’s buying behavior will probably never be the same again. This isn’t a shift in spending we’re seeing. It’s a full-blown evolution. So, how do you pivot? Well, this CPG brand makes it sound simple. Their customer always comes first. So, that’s where they decided to start. The plan was…

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Maximizing in-store display visibility: achieve an impressive 85% attention rate.
Client Story

Maximizing in-store display visibility: achieve an impressive 85% attention rate.

The goal. It’s a multi-million-dollar investment. You have two choices. Hear what consumers think of your new point of purchase displays-long before you invest. Or, guess, and hope for the best. This hardware brand wasn’t about to take chances. They needed Point of Emotion® insights to tie their displays directly to sales. Research was required. In-person interviews were out. This brand is at 2,000+ retail stores. And they’d have to compare their concept to other retailer’s POP displays as well.…

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Trust matters: Deciphering how 85% of sales are fueled by trust.
Client Story

Trust matters: Deciphering how 85% of sales are fueled by trust.

The goal. It’s go time. The product’s ready. You’re going to market, but before you do, you need a pre-launch test. You want to hear from consumers, see what they like, and find out what’s missing. This is your chance to ask questions, listen to their customer experience, and rise above the rest. This is the story of a laundry care brand—who did exactly that. After carefully consulting consumers, and closely studying the competition, they took a better approach. One…

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Supercharge foot traffic: Achieving a 50% boost with out-of-home advertising.
Client Story

Supercharge foot traffic: Achieving a 50% boost with out-of-home advertising.

The goal. You’re a major brand. Which means—you have a giant target, right in the center of your back. The competition is watching closely: their fingers are tight around an arrow, and they’re ready to let it fly now. So, how do you defend your market position, while positively promoting your brand? You advertise. And, if you’re the most popular smartphone brand ever, then those ads should be impactful. More specifically, it means you need research to verify that your…

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App-driven success: Unveiling why 59% of cannabis buyers choose apps.
Client Story

App-driven success: Unveiling why 59% of cannabis buyers choose apps.

The goal. How do you win market share in a brand-new area? Talk to the competition. Well, at least to their buyers. For a major Cannabis company, this meant asking consumers what made them choose a certain brand. The idea? Create a better customer experience and 86% will pay you more for it. Your brand: 1, the competition: 0. But, there was a hill to climb. The new market for this Cannabis client was very familiar with the competition; they…

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Revitalizing brands: A case study on Ritual Vitamins’ impressive 85% brand lift.
Client Story

Revitalizing brands: A case study on Ritual Vitamins’ impressive 85% brand lift.

The goal. Ritual was founded on the belief that better health begins with better ingredients. Their “Not a Miracle” campaign centers on a core message: when it comes to taking care of your health, commitment is essential. It’s no surprise then, that Ritual took this approach to their Out-of-Home media buys. The brand wanted to prove the ROI of their OOH spends, and see the results backed by real science. Specifically, acquiring new customers and quantifying the perception of the…

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