People forget.
You probably know what you ate for dinner last night. But, how about a week ago? Last week’s insights aren’t helpful. They open up cases for recall bias – and for that matter, fraud.
Step away from stated behavior. You can do better.
Get data that is fresh, captured in-the-moment, and accurately reflects the customer experience.
We call this the Point-of-Emotion®: where the most accurate and insightful data is collected.
Here’s how you get it.
Run an exit or in-store interview with natural visitors.
That’s why we built a survey app: Surveys On The Go®. It’s powered by the nation’s largest, first-party consumer panel. These are real buyers who are paid to share their data. And because the app goes where they go, their insights are real-time.
Here’s how it works
Target
We use GPS to see where consumers go. It’s enabled with their full consent, on their smartphone app. Then, we intercept consumers upon arrival at a location. They’re surveyed during, or just after the visit, to combat recall bias.
Observe
Sit back and see your consumers’ path to purchase Watch as they frequent the nation’s top retailers, restaurants, and movie theaters. Whether they’re in-store, or online, we can see their activity. This means you get behavioral trends and interests among segmented demographics, that you’ve never seen before.
Segment
Mobile GPS research lets you segment by how often opted-in consumers visit specific locations or kinds of locations, taking you beyond standard demographic segmentation.
If you need in-location consumer insights – do an exit interview.
It’s the simplest way to:
- Understand how consumers shop a category
- Learn how consumers interact with the current product
- Find areas where you can improve the customer experience
- Identify consumers’ “pain points” when shopping for your products