It’s a big opportunity. Whether it’s your entire product line or one new innovative idea, your retail partner is letting you pitch it. This is your chance to win.
But how do you make it about them? Every other manufacturer is telling these retail partners about their bells and whistles. Consumers like it this much, they need it, it’s better than the competition. But why does your product fit with that retailer? What can you tell them about your fit with their consumer?
A lot more with Persona Views™! Let me show you.
Let’s say you’re pitching Target. Did you know their frequent app users are going to Mobil gas stations 34% more than last month? Check it out below:
You might not have known that, and Target may not have either. Bringing them valuable information on their own shopper and how they’re different from the competition will make YOU stand out. Now they know Mobil is a great place to reach their users with ads, and their competitors may want to consider the same strategy to steal app attention.
And there’s so much more you can learn on Persona Views™ to inform your next retailer meeting:
- Where shoppers went online or offline before, during and after an online or offline retail visit.
- Demographics of frequent vs infrequent visitors to specified locations.
- Visitation trends amongst targeted demographics or personas.
- “The why” behind all behaviors gleaned via custom or templated surveys.
So what are you waiting for?
We want to help you get the data you need from Persona Views™ to win your next pitch. Let us spend an hour showing you the power it can bring, creating data points that will help you grow business.