GPS Interviews

MFour’s geolocation technology creates a unique opportunity to combine observed and survey data, tracking opted-in, first-party consumers’ journeys to the nation’s top retailers, then targeting them for immediate in-store or after-visit feedback at the Point-of-Emotion®.


Intercept consumers upon arrival at a location. Surveying them during or just after the visit effectively combats recall bias.


Watch your consumers path to purchase before or after visiting the nation’s top retailers. GPS tracking enables you to identify behavioral trends and interests among segmented demographics.


Mobile GPS research lets you segment by how often opted-in consumers visit specific locations or kinds of locations, taking you beyond standard demographic segmentation.

200 Completes in 2 ½ Hours at 7-Eleven

Learn how MFour’s GeoValidation® GPS technology sets the new standard for blazing fast quick-turn research.

Understanding 2.5 Million Consumers

Segment by who they are and where they go: more than 2.5 million first-party mobile research participants have been profiled across 200 demographic and psychographic variables.

  • Combine the demographic “who” with the observed “where” of tracked daily retail visits.
  • Identify and survey frequent or infrequent visitors, brand loyalists, agnostics and rejecters.

Get to know our Consumer Panel >

Path-2-Purchase® Platform

Observe 500,000 daily retail visits made by opted-in users of Surveys On The Go®, the leading mobile market research app.

  • Track them across 12.5 million U.S. locations, including the top 1,000 retail and restaurant chains.
  • Interact at the Point-of-Emotion® by pushing mobile surveys in-store or after-visit, including photo capture and video feedback.

Discover Consumer Segments >

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