Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Industry Reports
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Industry Report
The Best Way to Help Your Clients Understand the Need for Validated Market Research
As data fraud continues to threaten the reliability of survey-based insights, market research firms have…
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Industry Report
Measuring the Effectiveness of Out-of-Home Advertising
Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot…
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Industry Report
Shelf-Level Insights from Grocery, C-Store, and Mass Shoppers
Winning in today’s competitive retail environment starts with understanding shopper behavior at the shelf level.…
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Industry Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
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Industry Report
Amazon App Users Don’t Shop Like Web Users
In this report, we found that Amazon app shoppers behave differently than website shoppers, with…
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Industry Report
A comprehensive guide to harnessing the power of mobile insights.
Discover how mobile technology is reshaping the landscape, providing unparalleled access to consumer behavior. This…
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Industry Report
Bridging Market Gaps via In-store Feedback.
In the dynamic world of consumer preferences and product offerings, staying ahead of the ever-evolving…
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Industry Report
Consumers’ Views on the Economy Affect Shopping Behavior.
When the economy shifts or consumers perceive shifts to be taking place, will you be…
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Industry Report
On-demand Data Science Democratized
Find out how MFour Studio is uniting market research with data science all on a…
