How to become a master of customer metrics.
You want it all. Really, you do. But, man, you’re juggling like 16 data sources1 to see what customers are up to. Yikes. Stop doing that, it sucks. Especially, when... Continue Reading →
Why, and how you should listen to customers.
If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming the #1 priority for businesses – beating out both pricing and product. So in order... Continue Reading →
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain, lately. So, pull your data straight from the source – the voice of consumers. When... Continue Reading →
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers love it. So, use this guide to: Influence your target... Continue Reading →
Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33 billion in sales by 2021. The challenge is, while OOH... Continue Reading →
A great customer experience: why 86% will pay you more for it.
You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white smile is spread across his face. Be the brand that’s... Continue Reading →
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias — and so on… But, here are 10 things still creating... Continue Reading →
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for yourself. Picture this. A world where every data point that... Continue Reading →
The marketing executive’s guide to research in 2021.
You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re a professional coffee drinker too — yes, that’s a thing.... Continue Reading →
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and way too little time — you may need help. After all, it’s not easy to... Continue Reading →