Woman pushing cart for shopping in a supermarket.

Consumers’ Views on the Economy Affect Shopping Behavior.

When the economy shifts or consumers perceive shifts to be taking place, will you be the first to know? Behavior data can show in real-time the shifting in consumer trends, based on fluctuations in behaviors. With MFour, you can quickly and easily take your consumers’ pulse and see real shifts in how they think and behave. Understand your consumers like never before, through simplified, visual, and validated insights.

Woman pushing cart for shopping in a supermarket.
Consumer Insights, Guides

Consumers’ Views on the Economy Affect Shopping Behavior.

When the economy shifts or consumers perceive shifts to be taking place, will you be the first to know? Behavior data can show in real-time the shifting in consumer trends, based on fluctuations in behaviors. With MFour, you can quickly and easily take your consumers’ pulse and see real shifts in how they think and behave. Understand your consumers like never before, through simplified, visual, and validated insights.

On-demand Data Science Democratized

Find out how MFour Studio is uniting market research with data science all on a single platform. On the Studio, we’ve made data accessible to all removing walls/barriers so marketers can be their own data scientists.

Guides

On-demand Data Science Democratized

Find out how MFour Studio is uniting market research with data science all on a single platform. On the Studio, we’ve made data accessible to all removing walls/barriers so marketers can be their own data scientists.

Happy woman talking on the phone and using a digital tablet

Your guide for reaching the ‘always on’ consumer.

The calls, texts, apps, sites — today’s consumer is always on — their phone. But, here’s the truth. If you’re like 99% of all marketers out there, you probably don’t know what they’re doing on it. That’s scary. It’s time to look in every nook and cranny to learn what buyers want, and find out how to deliver it, before your competition does. Don’t worry. I’ll show you how.

Happy woman talking on the phone and using a digital tablet
Guides

Your guide for reaching the ‘always on’ consumer.

The calls, texts, apps, sites — today’s consumer is always on — their phone. But, here’s the truth. If you’re like 99% of all marketers out there, you probably don’t know what they’re doing on it. That’s scary. It’s time to look in every nook and cranny to learn what buyers want, and find out how to deliver it, before your competition does. Don’t worry. I’ll show you how.

How to become a master of customer metrics.

You want it all. Really, you do. But, man, you’re juggling like 16 data sources1 to see what customers are up to.  Yikes. Stop doing that, it sucks.  Especially, when you can get app, web, and location behavior —  and survey consumers — from a single platform. I’ll show you how at step 3. Learn how to become a master of customer metrics in 3 easy steps.

Guides

How to become a master of customer metrics.

You want it all. Really, you do. But, man, you’re juggling like 16 data sources1 to see what customers are up to.  Yikes. Stop doing that, it sucks.  Especially, when you can get app, web, and location behavior —  and survey consumers — from a single platform. I’ll show you how at step 3. Learn how to become a master of customer metrics in 3 easy steps.

Why, and how you should listen to customers.

If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming the #1 priority for businesses – beating out both pricing and product. So in order to beat your competition, you need the best data. Find out how to create an ideal omnichannel customer experience in 3 easy steps.  

Guides

Why, and how you should listen to customers.

If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming the #1 priority for businesses – beating out both pricing and product. So in order to beat your competition, you need the best data. Find out how to create an ideal omnichannel customer experience in 3 easy steps.  

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain, lately. So, pull your data straight from the source – the voice of consumers. When people become unsure of the economy, they are quite careful with their spends. More emphasis is placed on purchasing essentials, and less is spent on discretionary items. This is the time to watch where they go, hear what they need, and to respond accordingly.  Let’s look at what they’re telling us;…

Behavior Driven Research, Consumer Insights, Consumer Research, Consumer Survey, Guides

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain, lately. So, pull your data straight from the source – the voice of consumers. When people become unsure of the economy, they are quite careful with their spends. More emphasis is placed on purchasing essentials, and less is spent on discretionary items. This is the time to watch where they go, hear what they need, and to respond accordingly.  Let’s look at what they’re telling us;…

Woman looking for a taxi in New york city holds out her hand

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33 billion in sales by 2021. The challenge is, while OOH advertising has been around forever, it’s also notoriously hard to measure. Take the campaign “Shot on iPhone.” You probably remember the cool images Apple splashed across billboards from consumers sharing iPhone pictures. Winners got the satisfaction of having their pictures posted across the nation. But what was Apple’s ROI? Exactly.…

Woman looking for a taxi in New york city holds out her hand
Behavior Driven Research, Consumer Research, Guides, Mobile Data

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33 billion in sales by 2021. The challenge is, while OOH advertising has been around forever, it’s also notoriously hard to measure. Take the campaign “Shot on iPhone.” You probably remember the cool images Apple splashed across billboards from consumers sharing iPhone pictures. Winners got the satisfaction of having their pictures posted across the nation. But what was Apple’s ROI? Exactly.…

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white smile is spread across his face. Be the brand that’s so amazing, he begs for more. Well, you’re in the right place. Come on in… This guide digs into the data behind what makes a memorable — unforgettable — customer experience. Get the facts you need to beat your competition and see a massive brand lift. It’s all inside.

Consumer Insights, Guides

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white smile is spread across his face. Be the brand that’s so amazing, he begs for more. Well, you’re in the right place. Come on in… This guide digs into the data behind what makes a memorable — unforgettable — customer experience. Get the facts you need to beat your competition and see a massive brand lift. It’s all inside.