Who’s shopping on Black Friday—and where?
With states locking down again, you’re probably asking yourself this question right now. We observed 3,000 online & in-store shoppers. Here are their plans. 94% of $50k+ earners will shop online.
They’ll be joined by 92% of adults 35+.
And, 50% of women will shop from the safety of their homes. So, who’s shopping in-store?
Find out below.