canned cocktails, hard seltzer, canned cocktail research, hard seltzer research
Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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It’s nearly Halloween.

So, maybe cannibalization doesn’t sound too scary … But, it is. See, this isn’t a friend dressed in a silly costume, I’m talking about. No, it’s far more sinister. This cannibalization tears sales from your fingertips …

And, that’s terrifying.

See what happens when canned cocktails lock eyes with their next victim — hard seltzers.

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