The results are in.
95% of people who walked into a Walmart over Black Friday weekend—made a purchase. That’s a crazy conversion rate. And there’s more.
- Who had the shortest lines at 64%—you’ll be surprised.
- Where consumers are spending $56 on average on Black Friday.
We observed, then surveyed 3,000 consumers. They told us where they were going, what their plans were, and then we watched what they did. Take a look at their feedback.