Inflation. No one likes the sound of that. It’s no secret that rising grocery costs are hitting consumers’ wallets hard this year… but how will they impact future purchase behaviors?... Continue Reading →
Relaxation, calmness + comfort. Who wouldn’t want that? Last week, we spoke to 200 category shoppers leaving Target, Walmart, Walgreens, and CVS. Find out how they scent their homes, which... Continue Reading →
Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled down as the year continued. In a matter of minutes, behaviors and categories changed. Forever.... Continue Reading →
You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we dig into what drove consumers to stockpile so much TP in 2020 — and how... Continue Reading →
‘Tis the season to be jolly … But will shipping delays put a halt to holiday festivities? Find out. We talked to 200 Walmart shoppers. As they walked away, hear... Continue Reading →
It’s no secret that everyone loves the feeling of a fresh, clean shave. Soft, silky skin? Yes, please! Hear from 200 shaving category shoppers leaving Target + Walmart last week.... Continue Reading →
Cue the 80’s workout music and put on your best pair of leggings. Summer is over, the holidays are here and it’s time to indulge in a baked good… or... Continue Reading →
Smooth, silky skin. Every woman wants it. But, is she more likely to a new beauty product inside a Walmart — or trust a friend who swears by the direct-sales... Continue Reading →
If you could win cash for a simple game — would you do it? Maybe not. You’ve probably heard about Netflix’s viral sensation, Squid Game. It’s all over social media.... Continue Reading →
It’s nearly Halloween. So, maybe cannibalization doesn’t sound too scary … But, it is. See, this isn’t a friend dressed in a silly costume, I’m talking about. No, it’s far... Continue Reading →