Amazon Prime vs. Walmart Plus—who will win?
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon Prime users: 49% are likely to try the Walmart Plus app. Why? Read the blog... Continue Reading →
81% of companies open to remote work long-term.
Only 19% expect an in-person role. We observed remote workers—and their managers—during work hours. Find out how the subsets felt… 80% prefer remote work. 79% feel equally or more productive.... Continue Reading →
7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went in-store, after researching online. How? We looked at our brick & mortar consumer panel. Then compared it to our app &... Continue Reading →
Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target, Best Buy, and Home Depot. Then, sent a survey to hear about their experience. Find... Continue Reading →
eCommerce in 2020. Ten years of growth in six months.
Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%—ten years of growth in six months. See the eCommerce infographic. Continue Reading →
New research: are 55% brand loyal again?
We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking for their favorite brands, in-store and online. See their new habits, and hear why they made these... Continue Reading →
Seen on social: 53% trust the brands they follow.
Is summer 2020 the time to launch an influencer campaign? We just triggered surveys to 1,850 consumers observed in real-time on top smartphone apps, here’s a partial list of what we... Continue Reading →
$potted: new social media shopping habits.
69% buy on social media after researching online. They’re creating new, digital shopping habits. With more time our consumers say they’re spending it on social media: buying clothes, games, and... Continue Reading →
See why: social media use is up 50%.
Validated app data shows that social media is up 50%. But every channel is different: 54% buy lifestyle products, clothing, or beauty products on Instagram. 42% browse Snapchat for games... Continue Reading →
50% spike: In-store visits in CA, NY, TX, GA, WI, & NV.
New York in-store visits spiked 50% in six weeks. Some states are seeing a slight pull back, while others keep going up. Big-box, not grocery, is seeing hockey stick growth.... Continue Reading →