The new beauty consumer
Maybe it’s Maybelline. Or, maybe it’s not. Either way, 200 shoppers just left Ulta and Sephora. 81% went in to buy make-up. And in the pandemic, 62% are more comfortable... Continue Reading →
In CVS vs. Walgreens, who wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet share? To answer that question, we watched 200 consumers walk into the rival retail chains... Continue Reading →
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: How people like to order food. If they prefer online or in-store ordering. Which restaurants have... Continue Reading →
Retail report: Walmart got 95% to buy on Black Friday.
The results are in. 95% of people who walked into a Walmart over Black Friday weekend—made a purchase. That’s a crazy conversion rate. And there’s more. Download this report card... Continue Reading →
Black Friday: 94% of $50k earners will be online.
Who’s shopping on Black Friday—and where? With states locking down again, you’re probably asking yourself this question right now. We observed 3,000 online & in-store shoppers. Here are their plans. 94% of... Continue Reading →
Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof? We observed 2,000 consumers with Vistar Media. And, looked at the way they interacted with... Continue Reading →
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories. Brands are given a clear view of each ad—showing exactly how they stack up to... Continue Reading →
Customer experience is king: see why 59% are loyal to cell carriers.
Customer experience is king. Here’s what 200 people had to say about their phone carriers. See what their phones show, and why they’re so loyal. Hint: it starts and ends with a... Continue Reading →
Amazon Prime vs. Walmart Plus—who will win?
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon Prime users: 49% are likely to try the Walmart Plus app. Why? Read the blog... Continue Reading →
81% of companies open to remote work long-term.
Only 19% expect an in-person role. We observed remote workers—and their managers—during work hours. Find out how the subsets felt… 80% prefer remote work. 79% feel equally or more productive.... Continue Reading →