Seen: foot traffic is up 70%.
It’s time — consumers are getting back out there. And, as things open up, foot traffic is returning to pre-pandemic levels. People are leaving their homes, even when their days... Continue Reading →
Healthy skin is in — see why 74% say it’s a top priority.
She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74% of our consumer panel — your skin is well taken care of. After all, it’s... Continue Reading →
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You stop, put the car in park, and look down. Next to your groceries is your... Continue Reading →
Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about St. Patrick’s Day — and their favorite adult beverages. Hear which brands they rate the... Continue Reading →
Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home. Whew. That’s a lot. Suddenly, a snack break…and the chance to sit down and enjoy... Continue Reading →
The King of Fast Food is…
Last week, 200 fast food lovers left Burger King + McDonald’s. We talked only to people who had been at both restaurants recently, so that we could get accurate insights... Continue Reading →
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are selling MORE since COVID-19 hit. Makes sense. They need money. But, what about OfferUp—will the... Continue Reading →
For you…19 new shopper insights.
It’s Valentine’s week. And, here’s our gift to you—great data. Yes, you’re worth it. We did consider chocolate…but data definitely lasts longer. So. Here are 19 new insights. Freshly picked... Continue Reading →
See who wins: Red Bull vs. Monster vs. 5-Hour Energy.
When 92% want energy, where do they turn? Yup, you’re right, an energy drink. So, we wanted to know which brands they love, why, and where they enjoy their fizzy... Continue Reading →
A look back: 12-months of COVID consumerism.
Life B.C. Life Before COVID was comfortable. But all that stalled in Q1 2020, and then spiraled down as the year continued. In a matter of minutes, behaviors and categories... Continue Reading →