Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home. Whew. That’s a lot. Suddenly, a snack break…and the chance to sit down and enjoy... Continue Reading →
The King of Fast Food is…
Last week, 200 fast food lovers left Burger King + McDonald’s. We talked only to people who had been at both restaurants recently, so that we could get accurate insights... Continue Reading →
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are selling MORE since COVID-19 hit. Makes sense. They need money. But, what about OfferUp—will the... Continue Reading →
For you…19 new shopper insights.
It’s Valentine’s week. And, here’s our gift to you—great data. Yes, you’re worth it. We did consider chocolate…but data definitely lasts longer. So. Here are 19 new insights. Freshly picked... Continue Reading →
See who wins: Red Bull vs. Monster vs. 5-Hour Energy.
When 92% want energy, where do they turn? Yup, you’re right, an energy drink. So, we wanted to know which brands they love, why, and where they enjoy their fizzy... Continue Reading →
A look back: 12-months of COVID consumerism.
Life B.C. Life Before COVID was comfortable. But all that stalled in Q1 2020, and then spiraled down as the year continued. In a matter of minutes, behaviors and categories... Continue Reading →
The new beauty consumer.
Maybe it’s Maybelline. Or, maybe it’s not. Either way, 200 shoppers just left Ulta and Sephora. 81% went in to buy make-up. And in the pandemic, 62% are more comfortable... Continue Reading →
In CVS vs. Walgreens, who wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet share? To answer that question, we watched 200 consumers walk into the rival retail chains... Continue Reading →
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: How people like to order food. If they prefer online or in-store ordering. Which restaurants have... Continue Reading →
Retail report: Walmart got 95% to buy on Black Friday.
The results are in. 95% of people who walked into a Walmart over Black Friday weekend—made a purchase. That’s a crazy conversion rate. And there’s more. Download this report card... Continue Reading →