Summer sales — 5 things your buyers will spend $5k on.
You can feel the heat. Right now, as it’s warming up outside — things are heating up inside too, for consumer spending. So, pour yourself an ice-cold adult beverage …... Continue Reading →
Pet research: 18 new insights about your furry friends.
Check it out. We talked to 200 cat + dog owners, as they walked out of PetSmart last week. Listen in, as pet parents share their deepest shopping secrets. Like... Continue Reading →
Game time: 17 new behaviors on YouTube + Zynga.
It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers love looking at YouTube for their tips. So, we studied behaviors on popular Zynga apps... Continue Reading →
The King of Big-Box is…
Inside this report. We talked to people who had recently been to Costco or Sam’s Club. As they left, we asked why they chose one over the other. Then, we... Continue Reading →
Best Buy + CVS team up for personalized curbside pickup.
What happens, when you put customers first? Well, if you’re Best Buy — it means making curbside pickup more convenient. That’s why in 2019, Best Buy announced its alternate pickup... Continue Reading →
Seen: 82% like out-of-home advertising.
It’s time — consumers are getting back out there. And, as things open up, foot traffic is returning to pre-pandemic levels. People are leaving their homes, even when their days... Continue Reading →
Keep it clean: Dial — or Softsoap?
Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good questions. We were curious too, so, we watched 200 shoppers walk out of Target. Then,... Continue Reading →
Healthy skin is in — see why 74% say it’s a top priority.
She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74% of our consumer panel — your skin is well taken care of. After all, it’s... Continue Reading →
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You stop, put the car in park, and look down. Next to your groceries is your... Continue Reading →
Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about St. Patrick’s Day — and their favorite adult beverages. Hear which brands they rate the... Continue Reading →