Don’t buy Bitcoin — before reading this.

Bitcoin and Coinbase market research

Here’s why.

You can see Bitcoin’s price trends, by looking up its chart online. But why is Bitcoin moving?

Now that’s a good question. And, it’s one you can’t answer without a consumer panel.

Check it out.

Coinbase is the #1 trending app on the graph below. Downloads are up 144% in just 30 days.

But, here’s where things get interesting…

At the same time as this surge of new buyers came in – Bitcoin dropped 40% from $63,237 to $38,200. This may indicate that earlier buyers are selling their positions as new, smaller buyers come in.

New Crypto

So, is now a good time to buy Bitcoin?

Also, a good question.

To answer that, you’ll want more data. We were curious too. So, we started to slice the research by demographics — and here’s what we found. Millennials’ use of Coinbase is up 358% — in 30 days.

For Millennials, downloads up 358% in 30 days.

What’s that mean?

For starters, it means that younger generations are buying crypto like crazy. But, there’s more. When we sorted the data by 35+? We found far less… much fewer signs of purchases in the 35+ age range.


Well, you should know that…

Gen X and above hold 95% of all wealth.1

So, in spite of being the largest workforce, Millennials controlled only 4.6% of U.S. wealth through the first half of 2020. Which will likely impact market forces. Especially when it comes to Bitcoin.

So, here’s the million-dollar question.

Will Baby Boomers, who control 53% of that wealth1 choose to buy crypto — and if so, when? Take a look at Persona Views to decide for yourself. Here’s a free 7-Day trial.

Find the answers now.



By Sharon Leynes

Reviewed by Sydney Lewis

Explore More Posts

Stay in Touch

Stay up to date on consumer trends by opting into our newsletter.