21 best new mobile methods to research your customers.

21 best new mobile methods to research your customers.

Does market research ever really change?

Well, yes and no…

No matter how fast technology changes, there are still just three main things you can do with market research:

  1. Market evaluation – I want to understand the market landscape.
  2. Pre-launch testing – I want my new product launch to be a success.
  3. Post-launch evaluation – I want to know how my ad, brand, or product is doing in-market.

Yet, while the 3 foundations don’t change much, how we answer them does… drastically. See how the smartest organizations are conducting more impactful market research.


By Allyson Wehn

Reviewed by Cathy Karcher

Posted on February 18th, 2020

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