Does market research ever really change?
Well, yes and no…
No matter how fast technology changes, there are still just three main things you can do with market research:
- Market evaluation – I want to understand the market landscape.
- Pre-launch testing – I want my new product launch to be a success.
- Post-launch evaluation – I want to know how my ad, brand, or product is doing in-market.
Yet, while the 3 foundations don’t change much, how we answer them does… drastically. See how the smartest organizations are conducting more impactful market research.