Reality TV vs comedy: The social media fight for user attention.

Unveiling User Preferences

Can social media preferences shed light on a person’s television show preferences? 

By combining survey and behavior data on MFour Studio, we found Facebook users displayed a stronger affinity for some TV genres, while Instagram users leaned towards other genres. 

This kind of information can be used to create targeted ads or organic posts to promote the type of content app users are already partial to! 

Use MFour Studio to reach your audience, drive engagement, and leverage the preferences of each audience.

By Urielle Corcuera

Reviewed by Theresa Bui

Posted on June 12th, 2023

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