Don’t miss this: 5 super new behaviors of grocery shoppers.

Older couple laughing together at the grocery store.

Everyone needs to eat!

A trip to the grocery store is a journey. It starts with finding a cart (hopefully without a squeaky wheel) and ends with your tasty treasures piled on a conveyer belt. In the middle there is a lot of winding through the aisles and picking out favorite products. Maybe a new brand will catch your eye; maybe you’re sipping a Starbucks while you go. Who is better to tell you about the grocery shopper experience than the shoppers themselves!

We picked out consumers leaving grocery stores using our geovalidated location data and took a look at their thoughts, feelings, and actions.

Posted on April 21st, 2023

Explore More Infographics

Stay in Touch

Stay up to date on consumer trends by opting into our newsletter.