Everyone needs to eat!
A trip to the grocery store is a journey. It starts with finding a cart (hopefully without a squeaky wheel) and ends with your tasty treasures piled on a conveyer belt. In the middle there is a lot of winding through the aisles and picking out favorite products. Maybe a new brand will catch your eye; maybe you’re sipping a Starbucks while you go. Who is better to tell you about the grocery shopper experience than the shoppers themselves!
We picked out consumers leaving grocery stores using our geovalidated location data and took a look at their thoughts, feelings, and actions.