Fintech goes mainstream: How to target for financial inclusion.

Panelists who said they were struggling to get by, were more likely to visit which stores?

Are you curious about how your financial situation affects where you shop and what fintech apps you use?

We did the omnichannel research for you!

Our team surveyed a diverse group of consumers and analyzed their behavior data to uncover which stores and fintech apps are visited more often by those who are struggling financially compared to those who are not.

Need more? Explore more than 650+ million app, web, and location data behaviors on MFour Studio. It’s SaaS market research making data science easy.

By Maksym Minin

Reviewed by Allyson Wehn

Posted on May 16th, 2023

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