Home purchase alert: The go-to store revealed for homebuyers!

Do consumers looking to purchase a new home shop differently from those who are not?

We surveyed individuals and used behavior data to discover that consumers who are pre-approved and are looking to purchase a new home are significantly more inclined to frequent a particular home improvement store compared to their counterparts who aren’t actively seeking a new house. 

By Allyson Wehn

Reviewed by Cathy Karcher

Posted on November 20th, 2023

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