Changing the game: Electronics reshape holiday gift-giving.

Changing the game: Electronics reshape holiday gift-giving.

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As the holiday shopping season rapidly approaches, it becomes paramount for companies to gain a deep understanding of their consumers’ preferences. There’s a noticeable shift in consumer preferences for the upcoming holiday season. While apparel continues to be the top category anticipated to be shopped, electronics is rapidly gaining ground as a close second choice with one gender taking the lead.

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