Retail report: Walmart got 95% to buy on Black Friday.

Retail report - Walmart got 95% to buy on Black Friday.

The results are in.

95% of people who walked into a Walmart over Black Friday weekend—made a purchase. That’s a crazy conversion rate. And there’s more.

Download this report card to find out:

  1. Who had the shortest lines at 64%—you’ll be surprised.
  2. Where consumers are spending $56 on average on Black Friday.

We observed, then surveyed 3,000 consumers. They told us where they were going, what their plans were, and then we watched what they did. Take a look at their feedback.

By Urielle Corcuera

Reviewed by Cathy Karcher

Posted on November 30th, 2020

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