Men vs. Women: 11 fresh, new fast food facts.

We’ve cracked the fast food gender divide with these 11 stats straight from the omnichannel analytics on MFour Studio.

Fast food has become a staple in our modern-day lives, and McDonald’s has long been the undisputed champion in the industry. But what if we told you there’s a new player in town, one that’s slowly but surely threatening to dethrone the golden arches?