Unlocking the silver screen: Delving into in-theater moviegoers’ gender-driven venue visitation.

Unlocking the Silver Screen: Delving into In-Theater Moviegoers' Gender-Driven Venue Visitation

As the return to theaters gains momentum for the viewing of new releases, our curiosity led us to delve into the habits of this particular audience. Through the analysis of location and behavior data, we uncovered a notable distinction: females within this category tend to frequent specific venues, whereas males exhibit distinct preferences for other locations.

By Allyson Wehn

Reviewed by Cathy Karcher

Posted on January 26th, 2024

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