New loyalty: 12% buying preferred brands.

New loyalty: 12% buying preferred brands.

It’s an even playing field.

Fact is, 72% of shoppers ditched brand loyalty. Now, brand is coming back. And, 58% of shoppers will stick with new choices.

So, how do you win these buyers?

Use this infographic to learn 5 new stats on what they want. We’ve tracked 2,400 geo-validated retail shoppers for 6 weeks. See what they’re saying now, and use their help to get in the game and beat the competition.

Find out a whole lot more about your consumers in this infographic.


By Theresa Bui

Reviewed by Allyson Wehn

Posted on May 14th, 2020

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