Untapped potential: New insights in cable services market.

Cable vs Streaming Services

Amidst evolving consumer preferences, staying competitive is paramount. While streaming services like Netflix and Hulu surge in popularity, an unexpected revelation emerges: cable services maintain dominance among select shoppers.

Our research exposes a unique window of opportunity, as specific brand-engaged customers exhibit a high likelihood of adopting cable services within the next three months. Seizing this moment, aligning your offerings with their intent can unlock an untapped market, fueling growth and revenue during their deliberative buying process.

MFour’s expertise shapes a tailored marketing strategy that resonates with this new audience, aided by Studio’s seamless guidance to optimize growth potential and navigate the consideration phase seamlessly.

By Allyson Wehn

Reviewed by Cathy Karcher

Posted on August 14th, 2023

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