Seen on social: 53% trust the brands they follow.

Is summer 2020 the time to launch an influencer campaign?

We just triggered surveys to 1,850 consumers observed in real-time on top smartphone apps, here’s a partial list of what we found:

  • 82% of social media users follow influencers.
  • 43% say influencers create a higher brand opinion.
  • 67% of consumers are open to new brands right now.

See the full list of influencer stats here.


By Allyson Wehn

Reviewed by Cathy Karcher

Posted on June 10th, 2020

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