Seen on social: 53% trust the brands they follow.

Is summer 2020 the time to launch an influencer campaign?

We just triggered surveys to 1,850 consumers observed in real-time on top smartphone apps, here’s a partial list of what we found:

  • 82% of social media users follow influencers.
  • 43% say influencers create a higher brand opinion.
  • 67% of consumers are open to new brands right now.

See the full list of influencer stats here.

By Allyson Wehn

Reviewed by Cathy Karcher

Posted on June 10th, 2020

Learn more about Survey Pulse


Explore More Infographics

Stay in Touch

Stay up to date on consumer trends by opting into our newsletter.