There’s been a notable shift in consumer preferences towards supporting small businesses in recent years. In MFour Studio, we combined survey + behavior data to discover trends between males and females who support small businesses. Males in this category tend to gravitate towards certain social media + video platforms while females are the opposite. Discovering which apps your consumers frequent can help you create effective marketing campaigns to reach your specific audience where they are most active.
By Allyson Wehn
Reviewed by Cathy Karcher
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