Survey + behavior stories: Who’s visiting the Walmart app 75% more?

Bargain shoppers have different preferences

On MFour Studio, we have a unique opportunity to follow the same 2,000 consumers month-over-month who provide their behavior and survey data, providing a syndicated insights journey. How do these shoppers’ attitudes and habits change over time? Thankfully our surveys and Fair Trade Data® provide a peek into just that.

These consumers are a broad sample to reflect the US population, including shoppers who are light on cash. Those surveyed who said they were struggling financially showed some unique shopping app & location data! Let’s see where they’re going, both online and in-store.

By Maksym Minin

Reviewed by Allyson Wehn

Posted on January 6th, 2023

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