The new beauty consumer.

The new beauty consumer.


Maybe it’s Maybelline.

Or, maybe it’s not. Either way, 200 shoppers just left Ulta and Sephora. 81% went in to buy make-up. And in the pandemic, 62% are more comfortable going inside of Ulta.

To find out why, take a look at this infographic. See what they’re buying—and why.

Download the report to see which retailer wins in customer experience. Get 9 new consumer insights.

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