How your voting plan shapes your store selection.

American voters frequently fall into two distinct categories: those who opt for in-person ballot casting and those who prefer to submit their votes by mail. What might appear as a straightforward decision regarding voting methods unveils an interesting association with individuals’ shopping tendencies. 

MFour Studio’s findings have illuminated that those who lean towards in-person voting tend to shop at specific retail destinations, while those who opt for mail-in ballots exhibit distinct shopping preferences.


By Allyson Wehn

Reviewed by Cathy Karcher

Posted on October 31st, 2023

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