How your voting plan shapes your store selection.

American voters frequently fall into two distinct categories: those who opt for in-person ballot casting and those who prefer to submit their votes by mail. What might appear as a straightforward decision regarding voting methods unveils an interesting association with individuals’ shopping tendencies. 

MFour Studio’s findings have illuminated that those who lean towards in-person voting tend to shop at specific retail destinations, while those who opt for mail-in ballots exhibit distinct shopping preferences.

By Allyson Wehn

Reviewed by Cathy Karcher

Posted on October 31st, 2023

Learn more about Survey Pulse


Explore More Infographics

Stay in Touch

Stay up to date on consumer trends by opting into our newsletter.