Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
Have questions about MFour Studio?
The Latest
-
Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
Stay up to date on consumer trends by opting into our newsletter.
Recent
MFour News
MFour announces Ad Testing; combining data science and market research.
MFour, the leader in behavior-driven survey research, has announced a new data-driven Ad Testing product,…
Post
Employee Spotlight: Dennis Kim, Operations.
MFOUR PROFILE MFour Profile: Dennis Kim, Operations As the Survey Operations Manager, Dennis Kim identifies…
Post
Why behavioral data?
When Data Science and Market Research Collide. Here’s a staggering statistic: 90% of the world’s…
Guide
Your guide for reaching the ‘always on’ consumer.
The calls, texts, apps, sites — today’s consumer is always on — their phone. But,…
Post
Employee Spotlight: Kristin Caiella, Sales.
In honor of Women’s History Month in March, we are kicking off a MFour profile…
Post
Fair Trade Data® for better ad targeting.
Facebook is feeling it, and you are too. Consumer data is now private and the…
Post
Running scared — buyers retreat as food prices soar.
You feel it. That pit in your belly. The one you can taste in a…
Post
Seen on MFour Studio™ – the app, web and in-store behaviors of an Apple consumer.
It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays.…
Post
Behind the scenes of a Kroger shopper — only on MFour Studio™.
No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits. Now,…
Stay in Touch
Stay up to date on consumer trends by opting into our newsletter.