Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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How to start a successful survey: in 5 simple steps.
Blog Post

How to start a successful survey: in 5 simple steps.

You need a killer market research survey… But you’re stuck. Call it researcher’s block, or…

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Aaron Wepler, new Chief Technology Officer, joins MFour.
Blog Post

Aaron Wepler, new Chief Technology Officer, joins MFour.

Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As…

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New habits: 76% now buy online, pick-up in-store.
Blog Post

New habits: 76% now buy online, pick-up in-store.

Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions…

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Listen in: New York attitudes and thoughts on COVID-19.
News & Events

Listen in: New York attitudes and thoughts on COVID-19.

New York is an epicenter of behaviors and opinions. As the hardest hit, New York…

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Geo-validated traffic: the top 5 DMAs return.
Blog Post

Geo-validated traffic: the top 5 DMAs return.

Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took…

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The new hierarchy: four stages of the COVID-19 consumer.
Blog Post

The new hierarchy: four stages of the COVID-19 consumer.

We’ve all been amazed by the speed at which our economy went from overdrive to…

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Georgia reopens: watch and listen to real consumers in a virtual focus group.
News & Events

Georgia reopens: watch and listen to real consumers in a virtual focus group.

We checked in with Georgia consumers, to see how they feel about current events and…

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Digital event surveys: a key to the massive shift in spending.
Industry Report

Digital event surveys: a key to the massive shift in spending.

Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…

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The 5 traits of an agile researcher.
Blog Post

The 5 traits of an agile researcher.

COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…

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