Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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POST
Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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Recent
Research Report
For you…19 new shopper insights.
It’s Valentine’s week. And, here’s our gift to you—great data. Yes, you’re worth it. We…
Post
Coke vs. Pepsi: The 2021 Cola Wars.
“tssSSS…kr-POP!” That’s the hiss of an ice-cold Cola, twisting open beneath your nails. As you…
Research Report
See who wins: Red Bull vs. Monster vs. 5-Hour Energy.
When 92% want energy, where do they turn? Yup, you’re right, an energy drink. So,…
Case Study
Boosting brand loyalty: Achieving a 92% repurchase rate with take-home tests.
The goal. Giggles rise from the couch. It’s movie night. Your kids are snuggled beside…
Post
Millennials aren’t alone, 91% shop for sustainable products.
Millennials are sustainable. They care about everything. What they put into their mouths, what they…
Infographic
The new beauty consumer.
Maybe it’s Maybelline. Or, maybe it’s not. Either way, 200 shoppers just left Ulta and…
Guide
Emergency research guide.
Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read…
Post
Here’s why 49% buy luxury products in a pandemic.
Here’s the funny thing about life. None of us make it out alive. A hard…
Research Report
In CVS vs. Walgreens, who wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet…
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