Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Post
Fitness at your fingertips — the rise of anywhere workouts.
It’s 7:00 am. Still groggy, you reach out to shut off the alarm, blinking against…
Research Report
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are…
Post
Bezos fights back: Amazon Fresh wages war with Walmart+.
Romeo and Juliet. A classic battle between two families. The Capulets + Montagues. Now, here…
Post
Tech titans: Apple vs. Google vs. Microsoft.
“What is it?” I asked, green eyes sparkling in excitement. “A computer,” he said. I…
Guide
Keeping up with consumers: a guide to CPG challenges.
You face 4 major challenges in 2021. And, without research, you’ll lose market share to…
Research Report
For you…19 new shopper insights.
It’s Valentine’s week. And, here’s our gift to you—great data. Yes, you’re worth it. We…
Post
Coke vs. Pepsi: The 2021 Cola Wars.
“tssSSS…kr-POP!” That’s the hiss of an ice-cold Cola, twisting open beneath your nails. As you…
Research Report
See who wins: Red Bull vs. Monster vs. 5-Hour Energy.
When 92% want energy, where do they turn? Yup, you’re right, an energy drink. So,…
Case Study
Boosting brand loyalty: Achieving a 92% repurchase rate with take-home tests.
The goal. Giggles rise from the couch. It’s movie night. Your kids are snuggled beside…
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