Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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Consumer Express

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Exploring streaming behavior by gender.
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Exploring streaming behavior by gender.

With COVID restrictions lifted, movie theaters are experiencing a resurgence as people flock to catch…

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Bridging Market Gaps via In-store Feedback.
Research Report

Bridging Market Gaps via In-store Feedback.

In the dynamic world of consumer preferences and product offerings, staying ahead of the ever-evolving…

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Where are smartphone shoppers shopping?
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Where are smartphone shoppers shopping?

In our rapidly evolving digital landscape, the pace of technological change is a constant companion….

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Embracing AI: Which users are using chatbots?
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Embracing AI: Which users are using chatbots?

AI is now a potent force, swiftly embraced by many for daily tasks. As AI…

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Untapped potential: New insights in cable services market.
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Untapped potential: New insights in cable services market.

Amidst evolving consumer preferences, staying competitive is paramount. While streaming services like Netflix and Hulu…

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Are “Buy Now, Pay Later” consumers using certain payment apps more?
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Are “Buy Now, Pay Later” consumers using certain payment apps more?

Contactless payments are trending! With so many options out there it’s hard to tell which…

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Who holds the reins on making big purchases?
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Who holds the reins on making big purchases?

The behavior + survey data found only on MFour Studio, told us that social media…

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Why Data Quality is Vital in the Age of AI.
Post

Why Data Quality is Vital in the Age of AI.

Introduction: In the realm of Market Research, the term “consumer behaviors” is often mentioned. However,…

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What do sports viewers have in common?
Infographic

What do sports viewers have in common?

Sports viewers are engaging in the crypto exchange world? It’s true! More than other demographics,…

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