Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Why Data Quality is Vital in the Age of AI.
Introduction: In the realm of Market Research, the term “consumer behaviors” is often mentioned. However,…
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What do sports viewers have in common?
Sports viewers are engaging in the crypto exchange world? It’s true! More than other demographics,…
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Brand loyalty or bargain hunting? The impact of social media on purchasing decisions.
Survey responses don’t show the whole story about brand preference or social media use. Here…
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Navigating the Digital Revolution: How Grocery Stores Can Thrive in the Era of Grocery Delivery Apps.
In recent years, the grocery shopping landscape has undergone a significant transformation with the emergence…
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Reality TV vs comedy: The social media fight for user attention.
Can social media preferences shed light on a person’s television show preferences? By combining survey…
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Battle of the apps: Who wins among health enthusiasts?
Which app wins for health advice? That’s what we wanted to find out. More and…
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Where should you advertise to the future hybrid owners of America?
Green is the new black! California is leading the charge in the race towards zero-emissions…
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Fintech goes mainstream: How to target for financial inclusion.
Are you curious about how your financial situation affects where you shop and what fintech…
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Here’s the skinny on your male Starbucks lovers.
Think of your typical Starbucks consumer… Are you picturing a gym-going, salad-eating man? Probably not….
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